濟(jì)南網(wǎng)站設(shè)計(jì):從 0 到 1 全流程,小白也能輕松上手
來(lái)源:https://www.xinnuoshang.cn 發(fā)布時(shí)間:2025-10-21
多人一提 “網(wǎng)站建設(shè)” 就覺(jué)得頭大 —— 總覺(jué)得這是程序員專(zhuān)屬的技術(shù)活,自己既不懂代碼,又分不清 “域名”“服務(wù)器” 的區(qū)別,連該從哪一步開(kāi)始都摸不清。
Many people feel overwhelmed when it comes to "website construction" - they always think that this is a technical job exclusive to programmers, and they don't understand code, nor can they distinguish between "domain name" and "server", and they can't even figure out which step to start from.

但其實(shí),網(wǎng)站建設(shè)更像 “搭房子”:不用你親手砌磚,但得知道 “選地塊(服務(wù)器)、定地址(域名)、畫(huà)圖紙(設(shè)計(jì))、搞裝修(開(kāi)發(fā))、做維護(hù)(運(yùn)營(yíng))” 的邏輯。今天就用最通俗的話(huà),把網(wǎng)站建設(shè)的核心邏輯和流程講透,看完你就能清晰規(guī)劃自己的建站路徑。
But in fact, website construction is more like "building a house": you don't need to lay bricks by yourself, but you need to know the logic of "choosing a site (server), setting an address (domain name), drawing blueprints (design), carrying out decoration (development), and doing maintenance (operation)". Today, in the simplest terms, explain the core logic and process of website construction, and after reading it, you can clearly plan your website construction path.
一、先搞懂:到底什么是網(wǎng)站建設(shè)?
1、 First understand: What exactly is website construction?
簡(jiǎn)單說(shuō),網(wǎng)站建設(shè)不是 “寫(xiě)幾行代碼” 這么簡(jiǎn)單,而是從 “無(wú)” 到 “有” 搭建一個(gè)可訪(fǎng)問(wèn)、能滿(mǎn)足需求的線(xiàn)上平臺(tái)的全過(guò)程。
Simply put, website construction is not as simple as "writing a few lines of code", but the entire process of building an accessible and satisfying online platform from "nothing" to "something".
你可以把它類(lèi)比成開(kāi)一家線(xiàn)下店:
You can compare it to opening an offline store:
域名就是你的 “店鋪門(mén)牌”(比如www.xxx.com),讓客戶(hù)能精準(zhǔn)找到你;
The domain name is your "store address" (such as www.xxx.com), allowing customers to accurately find you;
服務(wù)器是你的 “店鋪場(chǎng)地”,決定了場(chǎng)地夠不夠大、能不能穩(wěn)定容納客戶(hù);
The server is your 'store venue', which determines whether the venue is large enough and can stably accommodate customers;
網(wǎng)站設(shè)計(jì)是 “店鋪裝修風(fēng)格”,要好看、好逛,符合目標(biāo)客戶(hù)的喜好;
Website design is a "store decoration style" that should be good-looking, easy to browse, and meet the preferences of target customers;
功能開(kāi)發(fā)是 “店鋪服務(wù)設(shè)施”,比如線(xiàn)上支付、留言咨詢(xún)、商品展示,都是滿(mǎn)足客戶(hù)需求的 “設(shè)施”;
Functional development is a 'store service facility', such as online payment, message consultation, and product display, all of which are 'facilities' that meet customer needs;
最后上線(xiàn)維護(hù),就是 “店鋪開(kāi)業(yè)后的日常打理”,保證設(shè)施能用、環(huán)境整潔。
The final online maintenance is the daily maintenance after the store opens, ensuring that the facilities are functional and the environment is clean.
無(wú)論是企業(yè)展示、電商賣(mài)貨,還是個(gè)人博客,網(wǎng)站建設(shè)的核心都是 “圍繞需求,把這些環(huán)節(jié)串聯(lián)起來(lái)”。
The core of website construction, whether it is enterprise display, e-commerce sales, or personal blogs, is to "connect these links around needs".
二、網(wǎng)站建設(shè) 6 步全流程:從 0 啟動(dòng)不踩亂
2、 6 Steps of Website Construction Process: Starting from scratch without stepping on chaos
這部分是核心,每一步都有 “關(guān)鍵動(dòng)作” 和 “避坑點(diǎn)”,小白照著走就能少走彎路。
This part is the core, with "key actions" and "pitfalls" at each step, so beginners can follow it and avoid detours.
1. 明確需求:先想清楚 “網(wǎng)站要做什么”
1. Clarify requirements: First, think clearly about "what the website should do"
這是最容易被忽略,但最關(guān)鍵的一步。沒(méi)定好需求就開(kāi)工,后期很容易反復(fù)修改、浪費(fèi)時(shí)間。
This is the most easily overlooked but crucial step. Starting work without specifying the requirements can easily lead to repeated revisions and waste of time in the later stages.
關(guān)鍵動(dòng)作:先回答 3 個(gè)問(wèn)題 —— 網(wǎng)站是給誰(shuí)用的(目標(biāo)用戶(hù))?要實(shí)現(xiàn)什么核心功能(比如展示產(chǎn)品 / 在線(xiàn)下單 / 內(nèi)容發(fā)布)?希望達(dá)到什么效果(比如獲客 / 品牌曝光 / 成交)?
Key action: First, answer three questions - Who is the website intended for (target users)? What core functions should be implemented (such as displaying products/placing orders online/publishing content)? What effect do you hope to achieve (such as customer acquisition/brand exposure/transaction)?
避坑點(diǎn):別追求 “功能越多越好”,比如只是做企業(yè)展示,就不用強(qiáng)行加 “會(huì)員系統(tǒng)”,反而會(huì)讓網(wǎng)站變復(fù)雜、加載變慢。
Avoiding pitfalls: Don't pursue the idea of "more features, better". For example, if you only want to showcase your company, you don't need to forcefully add a "membership system", which will make the website more complex and slow to load.
2. 選域名 + 買(mǎi)服務(wù)器:搞定 “網(wǎng)站的基礎(chǔ)骨架”
2. Choose a domain name+buy a server: get the "basic skeleton of the website" done
這兩步是網(wǎng)站的 “地基”,決定了后期的穩(wěn)定性和訪(fǎng)問(wèn)體驗(yàn)。
These two steps are the "foundation" of the website, which determines the stability and visiting experience in the later stage.
域名:選好記、貼合品牌的(比如品牌名拼音 / 英文),優(yōu)先選.com/.cn 后綴,注意要通過(guò)正規(guī)平臺(tái)注冊(cè)(比如阿里云、騰訊云),還要完成 “備案”(國(guó)內(nèi)網(wǎng)站必須備案,否則無(wú)法正常訪(fǎng)問(wèn),備案免費(fèi)但需要 1-2 周時(shí)間)。
Domain name: Choose a well remembered and brand specific name (such as brand name pinyin/English), prioritize the. com/. cn suffix, be sure to register through legitimate platforms (such as Alibaba Cloud, Tencent Cloud), and complete the "filing" (domestic websites must be filed, otherwise they cannot be accessed normally, and filing is free but takes 1-2 weeks).
服務(wù)器:根據(jù)需求選配置 —— 個(gè)人博客 / 小展示站,選 “虛擬主機(jī)” 就夠(性?xún)r(jià)比高);企業(yè)站 / 電商站,選 “云服務(wù)器”(穩(wěn)定性更強(qiáng),能承載更多訪(fǎng)問(wèn)量)。
Server: Choose the configuration according to your needs - personal blog/small showcase, select "virtual hosting" is enough (high cost-effectiveness); For enterprise/e-commerce websites, choose "cloud server" (which has stronger stability and can carry more traffic).
避坑點(diǎn):別貪便宜用 “免費(fèi)域名 / 服務(wù)器”,要么有廣告,要么穩(wěn)定性差,后期數(shù)據(jù)丟失哭都來(lái)不及。
Avoiding pitfalls: Don't be greedy for cheap use of "free domain names/servers". Either there are advertisements or the stability is poor, and it's too late to cry about data loss.
3. 網(wǎng)站設(shè)計(jì):讓用戶(hù) “看得舒服、愿意停留”
3. Website design: Make users feel comfortable and willing to stay
設(shè)計(jì)不是 “越好看越好”,而是 “越符合用戶(hù)習(xí)慣越好”。
Design is not about 'the better the look, the better', but about 'the more in line with user habits, the better'.
關(guān)鍵動(dòng)作:先出 “原型圖”(類(lèi)似網(wǎng)站的 “草稿”,確定頁(yè)面布局,比如導(dǎo)航欄放什么、首頁(yè)重點(diǎn)展示什么),再做 “視覺(jué)設(shè)計(jì)”(確定顏色、字體、圖片風(fēng)格,要貼合品牌調(diào)性)。
Key action: First, create a "prototype image" (similar to a website's "draft", determining the page layout, such as what to place in the navigation bar and what to highlight on the homepage), and then do "visual design" (determining colors, fonts, and image styles that fit the brand tone).
避坑點(diǎn):別忽略 “移動(dòng)端適配”—— 現(xiàn)在 70% 以上的用戶(hù)用手機(jī)訪(fǎng)問(wèn)網(wǎng)站,設(shè)計(jì)時(shí)必須保證手機(jī)端看的清晰、點(diǎn)的方便(也就是 “響應(yīng)式設(shè)計(jì)”)。
Avoiding pitfalls: Don't ignore "mobile adaptation" - now more than 70% of users access websites on their mobile phones, and when designing, it is necessary to ensure clear viewing and convenient access on the mobile end (i.e. "responsive design").
4. 網(wǎng)站開(kāi)發(fā):把 “設(shè)計(jì)圖” 變成 “能訪(fǎng)問(wèn)的網(wǎng)站”
4. Website development: Transforming "design drawings" into "accessible websites"
這一步如果不懂代碼,不用慌,有兩種方式可選:
If you don't understand the code in this step, don't panic. There are two ways to choose from:
模板開(kāi)發(fā):用現(xiàn)成的網(wǎng)站模板,選好模板后改文字、圖片就行,適合預(yù)算少、需求簡(jiǎn)單的場(chǎng)景,幾天就能搞定;
Template development: Use ready-made website templates, select the template and modify the text and images, suitable for scenarios with low budget and simple requirements, and can be completed in a few days;
定制開(kāi)發(fā):找技術(shù)團(tuán)隊(duì)根據(jù)你的需求 “從零寫(xiě)代碼”,能實(shí)現(xiàn)個(gè)性化功能(比如復(fù)雜的電商邏輯、定制化會(huì)員體系),適合需求特殊、預(yù)算充足的場(chǎng)景,周期 1-3 個(gè)月不等。
Customized development: Find a technical team to "write code from scratch" according to your needs, which can achieve personalized functions (such as complex e-commerce logic, customized membership system), suitable for scenarios with special needs and sufficient budget, with a cycle of 1-3 months.
避坑點(diǎn):選定制開(kāi)發(fā)時(shí),要和團(tuán)隊(duì)簽好合同,明確 “開(kāi)發(fā)范圍、交付時(shí)間、后期維護(hù)責(zé)任”,避免后期扯皮。
Avoiding pitfalls: When choosing custom development, it is important to sign a contract with the team, specifying the "development scope, delivery time, and post maintenance responsibilities" to avoid disputes in the later stages.
5. 測(cè)試:上線(xiàn)前 “把所有問(wèn)題提前解決”
5. Testing: "Resolve all issues in advance" before going live
網(wǎng)站開(kāi)發(fā)完不是直接上線(xiàn),必須先測(cè)試,否則用戶(hù)訪(fǎng)問(wèn)時(shí)出問(wèn)題,會(huì)嚴(yán)重影響體驗(yàn)。
After website development, it is not necessary to go live directly. Testing must be done first, otherwise there will be problems when users access it, which will seriously affect their experience.
關(guān)鍵動(dòng)作:測(cè) 3 個(gè)核心點(diǎn) —— 功能(比如按鈕能不能點(diǎn)、支付能不能用、表單能不能提交)、兼容性(在不同瀏覽器 / 手機(jī)型號(hào)上能不能正常顯示)、速度(頁(yè)面加載快不快,加載慢會(huì)讓用戶(hù)直接離開(kāi))。
Key actions: Test three core points - functionality (such as whether buttons can be clicked, payment can be used, and forms can be submitted), compatibility (whether they can be displayed normally on different browsers/phone models), and speed (whether the page loads quickly, as slow loading will cause users to leave directly).
避坑點(diǎn):測(cè)試時(shí)別只自己測(cè),找?guī)讉€(gè)目標(biāo)用戶(hù)幫你用用,很多你沒(méi)注意的問(wèn)題,用戶(hù)一用就會(huì)發(fā)現(xiàn)。
Avoiding pitfalls: Don't just test yourself during testing, find a few target users to help you use it. Many problems that you haven't paid attention to will be discovered by users as soon as they use it.
6. 上線(xiàn) + 維護(hù):網(wǎng)站 “活” 起來(lái)后,還要持續(xù)打理
6. Online+Maintenance: After the website is "live", it still needs to be continuously maintained
上線(xiàn)不是結(jié)束,而是開(kāi)始 —— 網(wǎng)站需要定期維護(hù),才能保持穩(wěn)定、發(fā)揮作用。
Going online is not the end, but the beginning - the website needs regular maintenance to remain stable and effective.
上線(xiàn):把開(kāi)發(fā)好的網(wǎng)站 “上傳” 到服務(wù)器,綁定好域名,備案通過(guò)后就能正常訪(fǎng)問(wèn);
Online: Upload the developed website to the server, bind the domain name, and once the registration is approved, it can be accessed normally;
維護(hù):定期做 3 件事 —— 內(nèi)容更新(比如企業(yè)新聞、產(chǎn)品上新,讓網(wǎng)站有新鮮感)、技術(shù)維護(hù)(修復(fù) bug、升級(jí)安全防護(hù),防止被黑客攻擊)、數(shù)據(jù)監(jiān)控(看訪(fǎng)問(wèn)量、用戶(hù)來(lái)源,優(yōu)化網(wǎng)站效果)。
Maintenance: Regularly do three things - content updates (such as enterprise news, product updates, making the website fresh), technical maintenance (fixing bugs, upgrading security protection, preventing hacker attacks), and data monitoring (checking traffic, user sources, optimizing website performance).
避坑點(diǎn):別上線(xiàn)后就不管了,長(zhǎng)期不更新的網(wǎng)站會(huì)被搜索引擎 “降權(quán)”,用戶(hù)搜都搜不到,等于白建。
Avoiding pitfalls: Don't just ignore it after going online. Websites that don't update for a long time will be "downgraded" by search engines, and users won't be able to find them, which is equivalent to building for nothing.
三、小白建站最容易踩的 3 個(gè)坑,提前避開(kāi)
3、 The 3 easiest pitfalls for novice website builders to avoid in advance
最后再劃 3 個(gè)重點(diǎn),幫你避開(kāi) 80% 的人都會(huì)踩的坑:
Finally, highlight three key points to help you avoid the pitfalls that 80% of people will step into:
1.別把 “建站” 和 “運(yùn)營(yíng)” 割裂開(kāi) —— 網(wǎng)站建完沒(méi)人看、沒(méi)轉(zhuǎn)化,等于白建,上線(xiàn)后一定要結(jié)合內(nèi)容、推廣(比如 SEO、社交媒體引流)讓它發(fā)揮作用;
1. Don't separate "website building" from "operation" - if a website is built without being viewed or converted, it's like building for nothing. After going online, it must be combined with content and promotion (such as SEO, social media traffic) to make it effective;
2.別盲目追求 “低價(jià)”—— 低于 2000 元的定制站基本是 “套模板改改”,后期想加功能很難,反而會(huì)花更多錢(qián);
2. Don't blindly pursue "low prices" - customized websites below 2000 yuan are basically "template modification", and it is difficult to add features in the later stage, which will actually cost more money;
3.數(shù)據(jù)要自己掌握 —— 域名、服務(wù)器盡量用自己的賬號(hào)注冊(cè),避免找 “全包” 服務(wù)商,后期想換服務(wù)商時(shí),數(shù)據(jù)拿不回來(lái)。
3. Data should be controlled by oneself - domain names and servers should be registered with one's own account as much as possible, avoiding finding "all inclusive" service providers. If you want to change service providers later, the data cannot be retrieved.
其實(shí)網(wǎng)站建設(shè)沒(méi)那么復(fù)雜,核心是 “先理清需求,再按流程推進(jìn)”。哪怕你不懂技術(shù),只要搞懂這些邏輯,無(wú)論是找團(tuán)隊(duì)合作,還是自己用模板搭建,都能心里有數(shù)、不被坑。多人一提 “網(wǎng)站建設(shè)” 就覺(jué)得頭大 —— 總覺(jué)得這是程序員專(zhuān)屬的技術(shù)活,自己既不懂代碼,又分不清 “域名”“服務(wù)器” 的區(qū)別,連該從哪一步開(kāi)始都摸不清。
Actually, website construction is not that complicated. The core is to first clarify the requirements and then proceed according to the process. Even if you don't understand the technology, as long as you understand these logics, whether it's working with a team or building templates yourself, you can have a clear idea and not be deceived. Many people feel overwhelmed when it comes to "website construction" - they always think that this is a technical job exclusive to programmers, and they don't understand code, nor can they distinguish between "domain name" and "server", and they can't even figure out which step to start from.
但其實(shí),網(wǎng)站建設(shè)更像 “搭房子”:不用你親手砌磚,但得知道 “選地塊(服務(wù)器)、定地址(域名)、畫(huà)圖紙(設(shè)計(jì))、搞裝修(開(kāi)發(fā))、做維護(hù)(運(yùn)營(yíng))” 的邏輯。今天就用最通俗的話(huà),把網(wǎng)站建設(shè)的核心邏輯和流程講透,看完你就能清晰規(guī)劃自己的建站路徑。
But in fact, website construction is more like "building a house": you don't need to lay bricks by yourself, but you need to know the logic of "choosing a site (server), setting an address (domain name), drawing blueprints (design), carrying out decoration (development), and doing maintenance (operation)". Today, in the simplest terms, explain the core logic and process of website construction, and after reading it, you can clearly plan your website construction path.
一、先搞懂:到底什么是網(wǎng)站建設(shè)?
1、 First understand: What exactly is website construction?
簡(jiǎn)單說(shuō),網(wǎng)站建設(shè)不是 “寫(xiě)幾行代碼” 這么簡(jiǎn)單,而是從 “無(wú)” 到 “有” 搭建一個(gè)可訪(fǎng)問(wèn)、能滿(mǎn)足需求的線(xiàn)上平臺(tái)的全過(guò)程。
Simply put, website construction is not as simple as "writing a few lines of code", but the entire process of building an accessible and satisfying online platform from "nothing" to "something".
你可以把它類(lèi)比成開(kāi)一家線(xiàn)下店:
You can compare it to opening an offline store:
域名就是你的 “店鋪門(mén)牌”(比如www.xxx.com),讓客戶(hù)能精準(zhǔn)找到你;
The domain name is your "store address" (such as www.xxx.com), allowing customers to accurately find you;
服務(wù)器是你的 “店鋪場(chǎng)地”,決定了場(chǎng)地夠不夠大、能不能穩(wěn)定容納客戶(hù);
The server is your 'store venue', which determines whether the venue is large enough and can stably accommodate customers;
網(wǎng)站設(shè)計(jì)是 “店鋪裝修風(fēng)格”,要好看、好逛,符合目標(biāo)客戶(hù)的喜好;
Website design is a "store decoration style" that should be good-looking, easy to browse, and meet the preferences of target customers;
功能開(kāi)發(fā)是 “店鋪服務(wù)設(shè)施”,比如線(xiàn)上支付、留言咨詢(xún)、商品展示,都是滿(mǎn)足客戶(hù)需求的 “設(shè)施”;
Functional development is a 'store service facility', such as online payment, message consultation, and product display, all of which are 'facilities' that meet customer needs;
最后上線(xiàn)維護(hù),就是 “店鋪開(kāi)業(yè)后的日常打理”,保證設(shè)施能用、環(huán)境整潔。
The final online maintenance is the daily maintenance after the store opens, ensuring that the facilities are functional and the environment is clean.
無(wú)論是企業(yè)展示、電商賣(mài)貨,還是個(gè)人博客,網(wǎng)站建設(shè)的核心都是 “圍繞需求,把這些環(huán)節(jié)串聯(lián)起來(lái)”。
The core of website construction, whether it is enterprise display, e-commerce sales, or personal blogs, is to "connect these links around needs".
二、網(wǎng)站建設(shè) 6 步全流程:從 0 啟動(dòng)不踩亂
2、 6 Steps of Website Construction Process: Starting from scratch without stepping on chaos
這部分是核心,每一步都有 “關(guān)鍵動(dòng)作” 和 “避坑點(diǎn)”,小白照著走就能少走彎路。
This part is the core, with "key actions" and "pitfalls" at each step, so beginners can follow it and avoid detours.
1. 明確需求:先想清楚 “網(wǎng)站要做什么”
1. Clarify requirements: First, think clearly about "what the website should do"
這是最容易被忽略,但最關(guān)鍵的一步。沒(méi)定好需求就開(kāi)工,后期很容易反復(fù)修改、浪費(fèi)時(shí)間。
This is the most easily overlooked but crucial step. Starting work without specifying the requirements can easily lead to repeated revisions and waste of time in the later stages.
關(guān)鍵動(dòng)作:先回答 3 個(gè)問(wèn)題 —— 網(wǎng)站是給誰(shuí)用的(目標(biāo)用戶(hù))?要實(shí)現(xiàn)什么核心功能(比如展示產(chǎn)品 / 在線(xiàn)下單 / 內(nèi)容發(fā)布)?希望達(dá)到什么效果(比如獲客 / 品牌曝光 / 成交)?
Key action: First, answer three questions - Who is the website intended for (target users)? What core functions should be implemented (such as displaying products/placing orders online/publishing content)? What effect do you hope to achieve (such as customer acquisition/brand exposure/transaction)?
避坑點(diǎn):別追求 “功能越多越好”,比如只是做企業(yè)展示,就不用強(qiáng)行加 “會(huì)員系統(tǒng)”,反而會(huì)讓網(wǎng)站變復(fù)雜、加載變慢。
Avoiding pitfalls: Don't pursue the idea of "more features, better". For example, if you only want to showcase your company, you don't need to forcefully add a "membership system", which will make the website more complex and slow to load.
2. 選域名 + 買(mǎi)服務(wù)器:搞定 “網(wǎng)站的基礎(chǔ)骨架”
2. Choose a domain name+buy a server: get the "basic skeleton of the website" done
這兩步是網(wǎng)站的 “地基”,決定了后期的穩(wěn)定性和訪(fǎng)問(wèn)體驗(yàn)。
These two steps are the "foundation" of the website, which determines the stability and visiting experience in the later stage.
域名:選好記、貼合品牌的(比如品牌名拼音 / 英文),優(yōu)先選.com/.cn 后綴,注意要通過(guò)正規(guī)平臺(tái)注冊(cè)(比如阿里云、騰訊云),還要完成 “備案”(國(guó)內(nèi)網(wǎng)站必須備案,否則無(wú)法正常訪(fǎng)問(wèn),備案免費(fèi)但需要 1-2 周時(shí)間)。
Domain name: Choose a well remembered and brand specific name (such as brand name pinyin/English), prioritize the. com/. cn suffix, be sure to register through legitimate platforms (such as Alibaba Cloud, Tencent Cloud), and complete the "filing" (domestic websites must be filed, otherwise they cannot be accessed normally, and filing is free but takes 1-2 weeks).
服務(wù)器:根據(jù)需求選配置 —— 個(gè)人博客 / 小展示站,選 “虛擬主機(jī)” 就夠(性?xún)r(jià)比高);企業(yè)站 / 電商站,選 “云服務(wù)器”(穩(wěn)定性更強(qiáng),能承載更多訪(fǎng)問(wèn)量)。
Server: Choose the configuration according to your needs - personal blog/small showcase, select "virtual hosting" is enough (high cost-effectiveness); For enterprise/e-commerce websites, choose "cloud server" (which has stronger stability and can carry more traffic).
避坑點(diǎn):別貪便宜用 “免費(fèi)域名 / 服務(wù)器”,要么有廣告,要么穩(wěn)定性差,后期數(shù)據(jù)丟失哭都來(lái)不及。
Avoiding pitfalls: Don't be greedy for cheap use of "free domain names/servers". Either there are advertisements or the stability is poor, and it's too late to cry about data loss.
3. 網(wǎng)站設(shè)計(jì):讓用戶(hù) “看得舒服、愿意停留”
3. Website design: Make users feel comfortable and willing to stay
設(shè)計(jì)不是 “越好看越好”,而是 “越符合用戶(hù)習(xí)慣越好”。
Design is not about 'the better the look, the better', but about 'the more in line with user habits, the better'.
關(guān)鍵動(dòng)作:先出 “原型圖”(類(lèi)似網(wǎng)站的 “草稿”,確定頁(yè)面布局,比如導(dǎo)航欄放什么、首頁(yè)重點(diǎn)展示什么),再做 “視覺(jué)設(shè)計(jì)”(確定顏色、字體、圖片風(fēng)格,要貼合品牌調(diào)性)。
Key action: First, create a "prototype image" (similar to a website's "draft", determining the page layout, such as what to place in the navigation bar and what to highlight on the homepage), and then do "visual design" (determining colors, fonts, and image styles that fit the brand tone).
避坑點(diǎn):別忽略 “移動(dòng)端適配”—— 現(xiàn)在 70% 以上的用戶(hù)用手機(jī)訪(fǎng)問(wèn)網(wǎng)站,設(shè)計(jì)時(shí)必須保證手機(jī)端看的清晰、點(diǎn)的方便(也就是 “響應(yīng)式設(shè)計(jì)”)。
Avoiding pitfalls: Don't ignore "mobile adaptation" - now more than 70% of users access websites on their mobile phones, and when designing, it is necessary to ensure clear viewing and convenient access on the mobile end (i.e. "responsive design").
4. 網(wǎng)站開(kāi)發(fā):把 “設(shè)計(jì)圖” 變成 “能訪(fǎng)問(wèn)的網(wǎng)站”
4. Website development: Transforming "design drawings" into "accessible websites"
這一步如果不懂代碼,不用慌,有兩種方式可選:
If you don't understand the code in this step, don't panic. There are two ways to choose from:
模板開(kāi)發(fā):用現(xiàn)成的網(wǎng)站模板,選好模板后改文字、圖片就行,適合預(yù)算少、需求簡(jiǎn)單的場(chǎng)景,幾天就能搞定;
Template development: Use ready-made website templates, select the template and modify the text and images, suitable for scenarios with low budget and simple requirements, and can be completed in a few days;
定制開(kāi)發(fā):找技術(shù)團(tuán)隊(duì)根據(jù)你的需求 “從零寫(xiě)代碼”,能實(shí)現(xiàn)個(gè)性化功能(比如復(fù)雜的電商邏輯、定制化會(huì)員體系),適合需求特殊、預(yù)算充足的場(chǎng)景,周期 1-3 個(gè)月不等。
Customized development: Find a technical team to "write code from scratch" according to your needs, which can achieve personalized functions (such as complex e-commerce logic, customized membership system), suitable for scenarios with special needs and sufficient budget, with a cycle of 1-3 months.
避坑點(diǎn):選定制開(kāi)發(fā)時(shí),要和團(tuán)隊(duì)簽好合同,明確 “開(kāi)發(fā)范圍、交付時(shí)間、后期維護(hù)責(zé)任”,避免后期扯皮。
Avoiding pitfalls: When choosing custom development, it is important to sign a contract with the team, specifying the "development scope, delivery time, and post maintenance responsibilities" to avoid disputes in the later stages.
5. 測(cè)試:上線(xiàn)前 “把所有問(wèn)題提前解決”
5. Testing: "Resolve all issues in advance" before going live
網(wǎng)站開(kāi)發(fā)完不是直接上線(xiàn),必須先測(cè)試,否則用戶(hù)訪(fǎng)問(wèn)時(shí)出問(wèn)題,會(huì)嚴(yán)重影響體驗(yàn)。
After website development, it is not necessary to go live directly. Testing must be done first, otherwise there will be problems when users access it, which will seriously affect their experience.
關(guān)鍵動(dòng)作:測(cè) 3 個(gè)核心點(diǎn) —— 功能(比如按鈕能不能點(diǎn)、支付能不能用、表單能不能提交)、兼容性(在不同瀏覽器 / 手機(jī)型號(hào)上能不能正常顯示)、速度(頁(yè)面加載快不快,加載慢會(huì)讓用戶(hù)直接離開(kāi))。
Key actions: Test three core points - functionality (such as whether buttons can be clicked, payment can be used, and forms can be submitted), compatibility (whether they can be displayed normally on different browsers/phone models), and speed (whether the page loads quickly, as slow loading will cause users to leave directly).
避坑點(diǎn):測(cè)試時(shí)別只自己測(cè),找?guī)讉€(gè)目標(biāo)用戶(hù)幫你用用,很多你沒(méi)注意的問(wèn)題,用戶(hù)一用就會(huì)發(fā)現(xiàn)。
Avoiding pitfalls: Don't just test yourself during testing, find a few target users to help you use it. Many problems that you haven't paid attention to will be discovered by users as soon as they use it.
6. 上線(xiàn) + 維護(hù):網(wǎng)站 “活” 起來(lái)后,還要持續(xù)打理
6. Online+Maintenance: After the website is "live", it still needs to be continuously maintained
上線(xiàn)不是結(jié)束,而是開(kāi)始 —— 網(wǎng)站需要定期維護(hù),才能保持穩(wěn)定、發(fā)揮作用。
Going online is not the end, but the beginning - the website needs regular maintenance to remain stable and effective.
上線(xiàn):把開(kāi)發(fā)好的網(wǎng)站 “上傳” 到服務(wù)器,綁定好域名,備案通過(guò)后就能正常訪(fǎng)問(wèn);
Online: Upload the developed website to the server, bind the domain name, and once the registration is approved, it can be accessed normally;
維護(hù):定期做 3 件事 —— 內(nèi)容更新(比如企業(yè)新聞、產(chǎn)品上新,讓網(wǎng)站有新鮮感)、技術(shù)維護(hù)(修復(fù) bug、升級(jí)安全防護(hù),防止被黑客攻擊)、數(shù)據(jù)監(jiān)控(看訪(fǎng)問(wèn)量、用戶(hù)來(lái)源,優(yōu)化網(wǎng)站效果)。
Maintenance: Regularly do three things - content updates (such as enterprise news, product updates, making the website fresh), technical maintenance (fixing bugs, upgrading security protection, preventing hacker attacks), and data monitoring (checking traffic, user sources, optimizing website performance).
避坑點(diǎn):別上線(xiàn)后就不管了,長(zhǎng)期不更新的網(wǎng)站會(huì)被搜索引擎 “降權(quán)”,用戶(hù)搜都搜不到,等于白建。
Avoiding pitfalls: Don't just ignore it after going online. Websites that don't update for a long time will be "downgraded" by search engines, and users won't be able to find them, which is equivalent to building for nothing.
三、小白建站最容易踩的 3 個(gè)坑,提前避開(kāi)
3、 The 3 easiest pitfalls for novice website builders to avoid in advance
最后再劃 3 個(gè)重點(diǎn),幫你避開(kāi) 80% 的人都會(huì)踩的坑:
Finally, highlight three key points to help you avoid the pitfalls that 80% of people will step into:
1.別把 “建站” 和 “運(yùn)營(yíng)” 割裂開(kāi) —— 網(wǎng)站建完沒(méi)人看、沒(méi)轉(zhuǎn)化,等于白建,上線(xiàn)后一定要結(jié)合內(nèi)容、推廣(比如 SEO、社交媒體引流)讓它發(fā)揮作用;
1. Don't separate "website building" from "operation" - if a website is built without being viewed or converted, it's like building for nothing. After going online, it must be combined with content and promotion (such as SEO, social media traffic) to make it effective;
2.別盲目追求 “低價(jià)”—— 低于 2000 元的定制站基本是 “套模板改改”,后期想加功能很難,反而會(huì)花更多錢(qián);
2. Don't blindly pursue "low prices" - customized websites below 2000 yuan are basically "template modification", and it is difficult to add features in the later stage, which will actually cost more money;
3.數(shù)據(jù)要自己掌握 —— 域名、服務(wù)器盡量用自己的賬號(hào)注冊(cè),避免找 “全包” 服務(wù)商,后期想換服務(wù)商時(shí),數(shù)據(jù)拿不回來(lái)。
3. Data should be controlled by oneself - domain names and servers should be registered with one's own account as much as possible, avoiding finding "all inclusive" service providers. If you want to change service providers later, the data cannot be retrieved.
其實(shí)網(wǎng)站建設(shè)沒(méi)那么復(fù)雜,核心是 “先理清需求,再按流程推進(jìn)”。哪怕你不懂技術(shù),只要搞懂這些邏輯,無(wú)論是找團(tuán)隊(duì)合作,還是自己用模板搭建,都能心里有數(shù)、不被坑。
Actually, website construction is not that complicated. The core is to first clarify the requirements and then proceed according to the process. Even if you don't understand the technology, as long as you understand these logics, whether it's working with a team or building templates yourself, you can have a clear idea and not be deceived.
本文由 濟(jì)南網(wǎng)站設(shè)計(jì) 友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊 https://www.xinnuoshang.cn/ 真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.
This article is a friendly contribution from Jinan website design For more related knowledge, please click https://www.xinnuoshang.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.
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