短視頻一直是這幾年的主流媒體形式，不少的公司都要求會短視頻方向的運營～短視頻運營實則是一項需要擬定策略并逐步積累經(jīng)驗的過程，對于剛剛準(zhǔn)備入門短視頻運營的新手小白來說，應(yīng)該怎樣做好短視頻運營呢？今天給大家?guī)沓瑢嵱玫亩桃曨l運營8大步驟，全是干貨，趕緊碼住了！ -
　　Short video has always been the mainstream media form in recent years, and many companies require operation in the short video direction. Short video operation is actually a process that requires developing strategies and gradually accumulating experience. For novice users who are just preparing to start short video operation, how should they do a good job in short video operation Today, we bring you 8 practical steps for short video operation, all of which are practical. Hurry up and get started! -
　　一、內(nèi)容定位 ：1.分析20個同行賬號及爆款2.把選題方向、腳本結(jié)構(gòu)、畫面元素，全部吃透，并收集建素材庫3.每天登錄賬號活躍賬號4.起號核心:爆款復(fù)用!如果一個選題爆了，就用不同角度和形式去不斷復(fù)制不斷重復(fù)爆款視頻
　　1. Content positioning: 1. Analyze 20 peer accounts and popular products. 2. Understand the topic selection direction, script structure, and visual elements thoroughly, and collect and build a material library. 3. Log in to active accounts every day. 4. Starting core: Reuse popular products! If a topic becomes popular, use different perspectives and forms to continuously replicate and repeat popular videos
　　二、商業(yè)定位 1.先了解公司對于新媒體平臺的定位、主要功能是什么2.如果是引流獲客，那么引流則為這個賬號的定位，就要考慮怎么去變現(xiàn)。3.那變現(xiàn)方向有哪些呢主流的有四種:電商帶貨、引流獲客、廣告、直播。
　　2. Business Positioning: First, understand the company's positioning and main functions for new media platforms 2. If it is to attract customers through traffic, then the positioning of this account for traffic should be considered, and how to monetize it should be considered. What are the directions for monetization There are four mainstream methods: e-commerce sales, customer acquisition, advertising, and live streaming.
　　三、賬號搭建 1.人設(shè)定位2.帳號主頁裝修3.簡介參考:你的特點個性化標(biāo)簽、你是誰你有什么背書、你未來要給別人帶來什么4.注意事項:要做一個有溫度的帳號，五件套要凸顯你的人設(shè)。
　　3. Account Building 1. Character Positioning 2. Account Homepage Decoration 3. Introduction Reference: Your Characteristics Personalized Tags, Who Are You, What Endorsements Do You Have, What Do You Want to Bring to Others in the Future 4. Precautions: Create a warm account and highlight your persona with the five piece set.
　　四、差異策劃1.基于找的20個對標(biāo)，進(jìn)行差異化策劃。差異化策劃有兩種，分別是:內(nèi)容主題差異、內(nèi)容元素差異。2.賬號主題差異化3.內(nèi)容元素差異化:一個短視頻是由5大元素構(gòu)成，別是:IP身份、場景、服道、態(tài)度、呈現(xiàn)
　　4. Differentiated Planning: Based on the 20 benchmarks identified, carry out differentiated planning. There are two types of differentiated planning, namely: content theme differences and content element differences. 2. Account theme differentiation 3. Content element differentiation: A short video is composed of 5 major elements, namely: IP identity, scene, service channel, attitude, and presentation
　　五、內(nèi)容創(chuàng)作1.素材收集:選題庫、標(biāo)題庫、視頻庫、音樂庫2.選題舉例:周期方向欄目思維3.腳本結(jié)構(gòu):文本創(chuàng)意、分鏡畫面創(chuàng)意4.內(nèi)容形式:真人口述、圖文配音PPT、視頻配音Vlog、情景劇
　　5. Content Creation: 1. Material Collection: Topic Library, Title Library, Video Library, Music Library. 2. Example of Topic Selection: Column Thinking in the Cycle Direction. 3. Script Structure: Text Creativity, storyboard Creativity. 4. Content Format: Real person Oral, Text and Text Dubbing PPT, Video Dubbing Vlog, Scene Drama
　　六、拍攝剪輯1.運鏡手法:推、拉、搖、移、跟、甩拍攝前要提前熟悉腳本，重點鏡頭必須要采集到位
　　6. Shooting and Editing 1. Camera Techniques: Push, Pull, Shake, Move, Follow, and Shake Before shooting, familiarize yourself with the script in advance, and capture key shots accurately

　　2.畫面構(gòu)圖:中心構(gòu)圖、三分法構(gòu)圖保證主題突出，構(gòu)圖標(biāo)準(zhǔn)
　　2. Picture composition: Center composition and three part composition ensure prominent themes and composition standards
　　3.剪輯元素:畫面比例、視頻、文字、音效、特效當(dāng)素材不行的時候，要具備化腐朽為神奇的能力。4.上傳發(fā)布:固定時間發(fā)布、封面比例、10個關(guān)鍵詞
　　3. Editing elements: aspect ratio, video, text, sound effects, and special effects. When the material is not good, it should have the ability to turn decay into magic. 4. Upload and publish: fixed time publication, cover ratio, 10 keywords
　　七、投放推廣1.投放目標(biāo):贊藏、粉絲量這倆都行，建議優(yōu)先贊藏
　　7. Advertising Promotion 1. Advertising Target: Both likes and followers are acceptable, it is recommended to prioritize likes and followers
　　2.投放時機(jī):新號作品發(fā)布了就投3.追停標(biāo)準(zhǔn):30元最小單元測試原則，一般跑30塊錢(1000播放量)基本就能看出作品好壞，投產(chǎn)不達(dá)標(biāo)就聽了就行。
　　2. Timing of placement: Once a new work is released, it should be placed. 3. Stop tracking standard: 30 yuan minimum unit testing principle. Generally, running 30 yuan (1000 views) can basically tell the quality of the work. If the production does not meet the standard, just listen to it.
　　八、數(shù)據(jù)分析 -1.三個維度:播放數(shù)據(jù)、互動數(shù)據(jù)、人群畫像2.數(shù)據(jù)很好:總結(jié)優(yōu)點，形成2-5個固定選題。一般來說正真的爆款視頻是今天發(fā)布，第二天就100+贊，這樣的視頻才能有好的長尾效應(yīng)。
　　8. Data Analysis -1. Three Dimensions: Play Data, Interaction Data, and Crowd Profile. 2. Good Data: Summarize the advantages and form 2-5 fixed topics. Generally speaking, a truly popular video is released today and receives 100+likes the next day, in order to have a good long tail effect.
　　本文由 濟(jì)南短視頻運營 友情奉獻(xiàn).更多有關(guān)的知識請點擊 https://www.xinnuoshang.cn/ 真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻(xiàn).敬請期待.3.數(shù)據(jù)不好:總結(jié)不足，主要總結(jié)的是選題方向、腳本結(jié)構(gòu)、畫面元素。
　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click https://www.xinnuoshang.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Please stay tuned. 3. Poor data: Insufficient summary, mainly focusing on topic selection direction, script structure, and visual elements.